Loyalty & Rewards

Berelo Innovations is a fresh and exciting marketing and rewards consultancy. We have the ability to add value in a focused way in the sphere of rewards and loyalty marketing.

At Berelo we focus on creating and maintaining sustainable loyalty programmes applicable across all sectors of the marketplace. We facilitate specific brands and database owners in creating effective loyalty & rewards programmes for their existing and future client bases and create long-term sustainable models for these brands and database owners.


Loyalty Marketing

This is an approach to marketing based on strategic management, in which a company focuses on growing and retaining existing customers through incentives.

Branding, product marketing and loyalty marketing all form part of the customer proposition. The subjective assessment by the customer of whether to purchase a brand or not, based on the integrated combination of the value they receive from each of these marketing disciplines. The discipline of customer loyalty marketing has been around for many years, but expansions from it merely being a model for conducting business, to becoming a vehicle for marketing and advertising have made it omnipresent in consumer marketing organisations since the mid to late 1990's.

Some of the newer loyalty marketing industry insiders have claimed a strong link between customer loyalty marketing and customer referral. Many airline incentive programs, hotel frequent guest programs and credit card incentive programs are the most visible customer loyalty & rewards marketing programs.

Marketing starts with finding out what prospective customers think and what they need. The products and services that you sell then fulfill these needs. The pricing, promotion and distribution of these products and services determine who will be willing and able to buy them. This process ends with an evaluation of all marketing activities and a new outlook for the future of the business.


Rewards Programmes

The nature and make-up of a rewards programme can vary drastically depending on the brand being serviced and the database involved. Essentially rewards programmes are custom built to the specifications of the brand owners and ensure that the customer base they are targeting will see value in the rewards made available to them.

The make-up and intention of these programmes can be extremely varied and many programs are intended to reward customer usage of a particular brand or product and are not designed to generate direct revenue. These types of programs are launched with the truest intention of rewarding loyal customers.